Category and Marketing Management

Most major UK retailers operate a Category Management approach to their business and now have an expectation that their suppliers will do the same.

There are varying definitions as to what is required when applying this approach. At Food Generations we have experience in all aspects of category and marketing management, we can offer a variety of support in this field, from creating and writing a marketing plan, to producing planograms or product brochures.

Preparation of a formal marketing plan

There can often be a requirement in an organisation to prepare some type of structured marketing strategy which links to the overall business plan.

Food Generations can help to produce a Formal Marketing Plan, which can cover:

• Product Range Development and Reviews
• Product Range Promotional Activity
• PR plan and Target Press Campaigns
• Market Research Requirements
• Literature Creation
• Exhibition Attendance and Management
• Customer Events

We will manage a team and help them prepare the document, or simply work in conjunction with a key personnel and create the plan based on their specific brief.