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An integral element of the Food-Views range are Consumer Focus Groups,
we have a variety of approaches towards food focus groups, however we complete all our groups in line with your specific
project requirements with Consumers being recruited to specific needs and profile.
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- We have moderators with food market knowledge and experience
- Hostesses are used to provide a friendly & professional service for the duration of your visit
- Fully air-conditioned suites used throughout the UK
- The client observation rooms have large one-way mirrors for you to view sessions
- Catering and refreshments can be tailored to suit individual requirements
- We can prepare all of the props and picture boards required to help explain new product or packaging concepts
- We have access to a wide range of materials to help encourage brainstorming sessions within the groups, including recipe books, packaging and food photographs
- A PowerPoint presentation as well as detailed report is provided to reduce the time needed for you to translate and use the findings of the research
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We can use Focus Groups to explore consumer's feelings towards
specific products currently on the market, showing them current retail products
in a triangle test and gain an insight into the features they feel are good
or bad. These would also be an ideal forum to explore new flavour profiles for
products or new serving suggestions.
We have completed a number of groups incorporating brainstorming sessions, with
current consumers who have suggested a variety of new products that they would
buy if they were available on the market; as a result these have been successfully
incorporated within new product development programmes.
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