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For the Food-Watch mystery shopping services we have access to a large network of shoppers throughout the UK, people from all socio economic groups and regions, this enables us to 'profile' our mystery shoppers so that they match the type of consumer you would expect to purchase your products. So the mystery shoppers can be used to closely reflect your current or future target market.

Mystery shopping can be used to:

  • Assess the competition and their products
  • Evaluate pitfalls or barriers to purchasing products within specific formats
  • Identifying product or packaging needs
  • Enhance product merchandising and promotions

We use trained individuals to act as potential customers who then report back on their experiences in a detailed and objective way.

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