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Price Gap Analysis
The Price Gap Matrix enables the prices of the relative products within the category to be seen at a glance across the selected
retailer ranges.
The data can be sorted or filtered in many ways, for example by product type, by weight, by brand type
or other category specific criteria.
Price per 100g can also be easily prepared within the same, or a separate matrix, to show direct price comparisons
within the category based on weight and pack prices:
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Price Change Monitors
The Price Change Analysis Matrix enables any price movements within the category to be viewed instantly following the
completion of the current audit.
This will also highlight comparative products, which are listed in the relative retailers,
but where the price has remained the same.
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