Promotional Activity

The Promotions Matrix enables the promotional activity within each retailer in a given period, to be seen quickly. Promotions are noted during the audit and are recorded in a structured manner to enable them to be grouped together and reviewed.
For example:

• By Promotion Type
• Number of Promotions
• By Brand
• By Product Type
• By Retailer

Promotional activity across a period of time can also be viewed within the core structure of the database.

New Product Launches

This matrix highlights all the products, which have been launched or amended within the retailers audited in a latest month/timeframe.