Food Watch Retail Observation enables you to replicate supermarket fixtures or elements of retail outlets to suit your needs and your product category.

• Specifically selected consumers can then be invited to shop at their leisure while you watch how they behave towards the category as a whole and the individual products within the fixture.
• We can observe the impact of various promotional materials and more importantly sub-conscious behaviour towards a particular on shelf promotion or point of sale material.
• Concept products and planogram formats can be trialed to see how easy they are to understand and use.

Retail observation allows you to view and understand 'first hand' how consumers actually interact with the specific Products fixture in a controlled environment. This also enables you to witness the impact of shelf edge markers and point of sale material and more specifically monitor consumers' sub-conscious behaviour when looking to purchase products on shelf.