When conducting Food-Views telephone interviews we have access to a central telephone unit, which is a seven-day week, 24-hour operation enabling us to complete extensive consumer, business to business and international research.

We are able to use a team of over 250 telephone interviewers; who are fully trained in market research and telephone interviewing. Interviewers are selected to work on projects depending on their skills and experience.

Computer Aided Telephone Interviewing is used which enables:

• Standardised interviews and so helps to eliminate interviewer error and reduce respondent bias
• An increased level of accuracy
• Automatic monitoring and quota control
• Access to top line tables at any stage of interviewing